Crucial Insights

• The mixed methods analysis yielded valuable insights that will contribute to the program's success. Participants have expressed a strong desire for increased networking opportunities and mentorship, highlighting their need for meaningful connections throughout and after the program. Additionally, industry-specific workshops have been identified as a key area of interest, enabling entrepreneurs to gain practical advice on how to directly apply the information to their unique businesses. Through assessing referral channels, we have identified four potential partnerships that will enhance the program's reach and impact. Findings also shed light on the most common challenges faced by entrepreneurs, including funding, marketing, and sales. 

Recommendations

• Training Program Revision & Measurable KPIs:

  • Elevate participant engagement and retention rates through networking sessions hosted before and after cohort sessions.

• Brand Reputation and Network Enhancement:

  • Amplify program impact and audience reach by leveraging referral networks, paving the way for additional workshops hosted by guest facilitators.

  • Make marketing campaigns more effective by crafting branded digital assets and a digital toolkit, empowering partners to amplify program offerings across multiple platforms.

• Program Expansion:

  • Unlock program growth and impact by enlisting a team of additional trainers, expanding geographical reach.

• Data-driven Insights:

  • Utilize data throughout impact reports, showcasing the program's achievements and paving the way for partnerships that drive meaningful change.